We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. A multifaceted, mesmerizing, and multitalented color-correcting treatment, which will instantly reduce redness, brighten your skin tone, and protect you from the sun with SPF 50.
Promising review: "I’ve been looking for a concealer to enable me to go mostly makeup free. My main issue is redness and irritation. I have a very fair complexion and sensitive skin. This product exceeded my expectations in neutralizing redness on my nose and cheeks. I’m so pleased and can already tell this is going to be my new favorite skincare product. I put it on after moisturizer and under primer, then just follow up with the tiniest amount of under-eye concealer and I’m good to go." —badleybratt
Get it from Sephora for $20+ (available in two sizes).
2. A luxurious lip sleeping mask that'll have you saying "new lips, who dis?" when you wake up in the morning. Although it's technically a "sleeping" mask, you can still slather this on throughout the day if you want to add some extra sheen to your lip color.
At first I was hesitant to spend over $20 for a lip mask, but now I am NEVER without a jar of this magical moisturizing miracle. I have chronically dry lips, especially in the winter, and this basically transforms them overnight. Any flakiness I have on my lips is completely gone by the time I wake up in the morning — it's seriously magic. And can we talk about the scents?! The original Berry flavor is perfect if you like sweet, bubblegum, cotton candy-esque scents, but my personal favorite is the Vanilla, which is slightly more subtle but still smells like a delicious bowl of vanilla ice cream.
Get it from Amazon for $22 (available in five scents).
3. A gorgeously pigmented and silky smooth liquid blush from Selena Gomez's Rare Beauty to give your cheeks a subtle flush of color. It'll help brighten up your face if you're looking a little tired from constantly keeping an eye out for Selener 👀
Promising review: "This is such a gorgeous blush! It's really pigmented so a little goes a long way. It gives the most beautiful flush but it's buildable if you want a more intense pop of color." —minnimalist
Get it from Sephora for $20 (available in seven radiant finishes and four matte finishes).
4. A cruelty-free lengthening mascara with a whopping 161,000 5-star Amazon ratings and some seriously impressive before and after photos. Oh, did I mention it's UNDER $5?!
Promising review: "Love it, love it, love it!!! You really look like you have fake eyelashes on. This mascara is amazing! It's not thick and lumpy, and it glides on smoothly and precisely. You feel like you had a makeup artist do your eyes!!! It lasts all day — no touchup required, no smearing, no clumping. I use soap and warm water to remove. I am 500% completely happy and satisfied!" —Very Satisfied!!
Get it from Amazon for $4.99.
And check out our full Essence Lash Princess Mascara review for more details.
5. A highly rated cream-to-powder eyeshadow that's not only super easy to use when you're in a hurry, but it'll basically pull your whole look together in just a few swipes.
Promising review: "This eyeshadow is awesome! It’s what I’ve been looking for since forever. It is SO easy to apply. There is no powder spilling all over my face, it’s super easy to get it just where I want it, and it stays put until I remove it. I highly recommend it." —Redheaded Reader
Get it from Amazon for $15 (available in 25 colors).
6. An exfoliating glove with immediate results you can actually see — seriously, the dead skin just clumps up and rolls right off of your body. It's somehow satisfying and gross at the same time.
Promising review: "You might think you're exfoliating your skin but TRUST ME, you haven't been. You'll be SHOCKED and maybe even a little disgusted when you see how much skin comes off on these gloves the first time you use them. Take a long, warm shower, then, with no soap, use these mitts after you're all rinsed off. Scrub your body well in a circular motion. Then look at the mitts! They'll look like they've been sprinkled with flour! You'll never get that much skin off your body again with subsequent uses, so don't forget to look because it's incredible. And get ready to be bowled over when you dry off. Hello softness!!!" —isaidso
Get it from Amazon for $7.99 (also available in a pack of two).
7. A carbonated clay mask that bubbles up into a thick layer of foam to help clear your pores and get rid of those pesky blackheads. It'll also basically turn you into one of the trolls from Frozen, so get ready to take all the selfies.
Promising review: "I decided to try this mask based on the high customer rating and affordable price just to see if it would live up to the hype. I just finished washing it off my face and I have to say I do see a difference, albeit not a dramatic one. I have enlarged pores in my T-zone and issues with blackheads around my chin and after one use, my pores appear smaller and tighter and most of the smallest blackheads and bumps are gone from around my chin. I am impressed but I think with regular use it might make an even bigger difference — maybe a couple of times a week. Oh yeah, it's also really fun to watch and feel the bubbles foaming up on your face!" —Elisabeth
Check out our full Elizavecca Milky Piggy Carbonated Bubble Clay Mask review.
Get it from Amazon for $13.19 (also available in packs of two and three).
8. An air-dry leave-in cream so you can get perfectly tousled waves without the use of any styling tools — so it's essentially a bottle of pure magic.
Promising review: "I'm so grateful that I found this product. My hair is wavy and frizzy. Every once in a great while my waves resemble curls but the frizz is always there. I've only used this product one time so far and I never want to be without it. I put some on after towel drying (no brushing) my hair, and my waves actually resembled curls! It wasn't instant so I was skeptical but after about 15 minutes I caught a glimpse of my hair in the mirror and I was amazed. It looked styled rather than a ratty mess. I slept on it and it still looked great in the morning!!!" —mich0610
Get it from Amazon for $6.97.
9. A 2-in-1 facial serum and oil hybrid to hydrate and give you that glowing (but not greasy!) "glass skin" look we've all been trying to achieve. It just might become your new staple for no-makeup days.
Promising review: "This product is THE BEST thing I have bought skincare or beauty wise possibly...ever? My skin feels soft and smooth all day and I'm still glowy by the evening. When I first applied it I thought it would be too shiny, but it melts into the skin after a while and definitely gives you that post-skin care-glow. For me, the lasting power is just the icing on the cake." —Plumshower
Get it from Glossier for $24.
10. A liquid lipstick that lasts for a whopping 24 hours without caking or flaking, so you can say goodbye to constantly touching up your lip color every time you take a much-deserved coffee break. Oh, and did I mention the over 13,000 5-star reviews?!
Reviewer above is wearing the shade Keep Up The Flame!
Promising review: "This goes on and stays on! I love this lipstick line and plan on buying several more colors. The Blush On is a perfect mix of red and pink in my opinion and does favor the pink side of the color spectrum, which I absolutely love. Apply the lipstick, wait two minutes (if you put your lips together after a min before the moisturizer, they can stick together and ruin your look), apply the moisturizer, and you are good to go. I typically only have to apply the moisturizer one or two times throughout the day depending on how much I eat or drink. Love this line!" —BestlaRose
Get it from Amazon for $7.38+ (available in 45 colors).
11. A super popular (and super affordable!) face powder to quickly mop up excess oil and keep your makeup looking flawless all day. The over 61,000 5-star ratings confirm that it's basically FaceTune in a portable package.
Promising review: "It's perfect!!! It comes with so much product, and the puff it comes with is pretty handy. The application is smooth. My makeup came out flawless. I set my makeup with this and worked out right after. THERE WAS NO SEPARATION, NO CREASING. This powder blessed me. GOD BLESS." —andrea
Get it from Amazon for $5.72+ (available in five shades and various pack sizes).
12. An illuminating moisturizer that'll give you that glowing ~lit from within~ complexion — think of it as a subtle highlighter for your whole face. Everyone will be looking at your little square in the next Zoom meeting.
Promising review: "I love this product. It makes it look like you have a natural glow without feeling heavy or looking cakey. Great for those with dry skin who can’t wear heavy foundation but want to smooth out their skin." —Jessica Giles
Get it from Amazon for $6.99 (available in three shades).
13. A dark circle treatment concealer for when you need to fool everyone into thinking you got a full night's sleep, when in reality you were just catching up on Euphoria.
Read our Maybelline Instant Age Rewind Concealer review!
Here's an excerpt: "I still don’t know how a $7 tube of concealer (I use the Neutralizer shade) beats out the more expensive ones I have stuffed into my vanity, but it does. It’s not too creamy or thick, yet it still gives solid coverage without the cakey feeling. When I am done with my entire routine, my eyes look lighter and brighter, but not in a way that’s totally obvious — even when photos are taken and the flash is on. Basically what I am saying here is this is a staple beauty product that, IMHO, deserves a place in every makeup bag!" —Kayla Suazo
Get it from Amazon for $6.99+ (available in 15 shades).
14. A rinse-out hair treatment that became super popular thanks to TikTok, which might explain the impressive 18,000+ 5-star ratings. Its blend of ceramides and collagen will add smoothness and shine to your hair in just five minutes, making it perfect for those of us who care about our hair but not enough to devote extra time to it.
Promising review: "I am obsessed with this conditioner. It's light enough to use every other wash and it smells amazing. I have ultra fine, curly blonde hair that’s extremely prone to breakage and I feel like my hair has grown an inch since using this product. Just bought two more bottles because I never want to run out of this magic." —lorrie trautman
Get it from Amazon for $6.80.
15. A classic minty face mask, because it's a slumber party staple for a reason — it 👏 just 👏 works. It'll stop breakouts in their tracks and the tingly sensation will have your skin feeling instantly refreshed.
Personal tip: If you have a pimple coming in, dab this on top and let it sit overnight — it'll shrink by the time you wake up!
Promising review: "After turning 33, I was blessed with painful cystic acne, worse than I ever had in my teens! I tried numerous creams, washes, toners, spot treatments, and finally found my way back to this mask that was a staple during my teen years. It is the ONLY thing I have found that works, and it works well. I use it whenever I feel a zit coming on, and find the blemish is very reduced and less painful the next day. It takes about 10 minutes for the mask to dry, and I used a wash cloth to take it off. I sincerely hope they never stop making this product!" —Vicki
Get it from Amazon for $6.05.
16. Or a clay mask designed to soak up excess oil and wash off the bacteria that causes breakouts, so it's basically a must if you've been dealing with maskne for the past year.
Bolden is a Black-owned, woman-owned skincare brand.
Promising review: "So far this has been a great product. I've only been using it for a month, but I like what it's doing for my skin and how my skin feels after using it." —shallor mcdonald
Get it from Amazon for $18.49.
17. A super-smooth nail polish that puts a vibrantly glossy twist on the typical black matte options. Several reviewers say just one coat will do the job, so it'll last you for quite a while.
Promising review: "I rarely do my nails, and I don’t have time to paint them and wait to dry. This is the perfect nail polish for me. One color coat gets the job done and dries quick. Two coats and oh god I look like I actually got them done! Easy to slap on, and let’s be honest, you can’t go wrong with black, like, ever! Good shine, not overwhelming, and really took a week with one coat for me to see it chipping." —Mackenzie
Get it from Amazon for $10.49.
18. A jar of superbly scented body cream with a special blend of caffeine and guaraná extract to firm and tighten the skin on your legs, stomach, arms, and of course, your "bum bum." Trust me, the pistachio-caramel scent is so delicious you'll want to slather it on everywhere.
Promising review: "I bought it to try for the scent mainly, but I started using this product all over and have seen some pretty shocking results in moisture, appearance, texture, and even tightening." —Alex WIlls
Get it from Amazon for $22+ (available in two sizes).
19. A peeling gel that lifts away dead skin cells — and I mean that literally. The product will start to form tiny balls to help pick up dirt and oil so you can instantly see results.
Promising review: "I rarely go out of my way to write a review but this product is AMAZING. It’s a great way to refresh and get your skin looking and feeling bright. It’s not too harsh; I have somewhat sensitive skin and can tolerate using it about once a week. It’s a facial in a bottle. My fiancé loves using it too. He's a construction worker and the gunk that comes off with this peel is horrifying." —Jess22222
Get it from Sephora for $16+ (available in three sizes).
20. A deeply conditioning hair mask with castor oil and biotin to promote hair growth, and papaya to reduce shedding. You can leave it on for up to an hour for maximum results, so go ahead and throw on a sheet mask while you're at it.
Thank God It's Natural is a Black-owned, woman-owned small business based in Chicago.
Promising review: "My scalp felt invigorated after applying. I left the masque on overnight and when I rinsed the next morning my scalp felt refreshed and clean. I actually think this product also aided in elongating my curls. Hair looks hydrated as well! I plan to use every two weeks." —Dawn M.
Get it from Amazon for $14.39.
21. A perfecting skin tint that's not a moisturizer, not yet a foundation. It has just enough pigment to blur and even out skin tone, but is lightweight enough to let your natural beauty shine through.
Promising review: "I have always stayed away from foundation because I could never get the color right, it was thick, felt gross on my skin, then would look too heavy. THIS IS AMAZING! I will forever purchase this. It’s light, smooth, and matches my skin. It doesn’t cake into my fine lines and makes my skin look perfect. It’s creamy and soft and moisturizes my skin without it feeling sticky." —Ot
Get it from Glossier for $26 (available in 12 shades).
22. A bestselling eyebrow pencil with a helpful double-ended design. You can fill in your brows in a flash with the angled pencil side, then use the spoolie brush on the other end to smooth everything out.
Promising review: "Spent years using a brow pomade but got tired of it drying out in the little pot so quickly. I avoided pencils since I could never find one that went on as saturated and with a creamy sort of consistency that I was used to. Tried this on a whim since I'd seen a few positive reviews via YouTube and thought the angled tip was pretty neat. I don't know if I'd want to use anything else ever again because I love it so much! Easy to apply, goes on smoothly, and the little brush on the end is great for evenly brushing product through the brows once they're filled in. Looks so natural and precise. So very happy to get out of my comfort zone and try something new." —Shannon M Slape
Get it from Amazon for $7.55+ (available in four shades and a pack of two).
23. A tube of a celebrity-beloved moisturizer that has so many uses. You can slather it on as a lotion, use it as a smoothing makeup primer, or apply it as a nourishing face mask when your skin needs a good pick-me-up.
Promising review: "Many have said this already, but this stuff is life-changing! My skin was getting dried out from a new retinol routine. I used this for the fist time before bed and woke up with a GLOW, no joke. I now use it every night after I cleanse and tone, and every morning beneath my sunscreen." —JJSerge
Get it from Amazon for $16 (available in two sizes and four packaging styles).
24. A completely clear and practically invisible sunscreen perfect for any skin tone. It also acts as a makeup primer and is virtually scentless, so you won't have to worry about smelling like the Coppertone girl all day.
Promising review: "This is the first face sunscreen I’ve used that hasn’t left my face feeling like an oil trap. This product goes on amazing and doesn’t have a white cast in photos. I first bought this when I was working outside everyday in the Florida heat. Never broke me out or overly clogged my pores." —xenaaru
Get it from Sephora for $20+ (available in two sizes).
25. An extremely gentle, yet supremely hydrating daily face cream that uses ceramides to support the skin's barrier, peptides to plump the skin, and hyaluronic acid to lock in moisture.
Promising review: "It feels so nice as the finishing step in my nighttime routine. I use prescription Retin-A and this helps at preventing those little flaky bits that can come from the strong retinoid. The scent is mild and I don’t notice it once the product is on the face. I love it and I don’t foresee ever going without." —CynRo
Get it from Sephora for $19+ (available in three sizes).
26. A ridiculously popular face serum featuring the magic of hyaluronic acid — which is a must for anyone with dry skin. It's designed to attract moisture and even has vitamin C to help brighten your skin the more you use it.
Promising review: "I was very skeptical of this as I've tried so many products to help my skin and they never work. This was the last one before I would be forced to accept that I look 10 years older than I am. After about two weeks of using this regularly, as directed, my skin is so much smoother and less oily. The lines and dark bags under my eyes have significantly lessened. I've started receiving compliments on how I'm 'glowing' and how my skin tone is even. For the price, it’s definitely worth it, especially when combined with the other products in the line." —Sheryce
Get it from Amazon for $21.34.
27. A hair pick in various beautiful patterns and an anti-static design that makes it just as useful as it is beautiful. Some reviewers say it's also perfect for combing through beards!
Afro Picks is a Black-owned, family-owned small business based in New York.
Each of the designs were created by Afropick's team of independent artists. The pattern featured above is a tribute to the lively energy of Harlem, and there are five other designs to choose from!
Promising review: "Strong, smooth, stylish, and gentle. Love this Afropick." —Nicholas S.
Get it from Amazon for $14.99 (available in six colors).
28. A super-creamy matte lipstick that achieves the impossible — it actually lasts all day and doesn't clump! Oh, and the $7 price point doesn't hurt either.
29. A scrubby charcoal shampoo because your scalp needs some exfoliation too! It uses charcoal to lift away impurities and unclog hair follicles while coconut oil moisturizes and prevents flakiness.
Briogeo is a Black-owned, woman-owned haircare business.
Promising review: "This product is amazing. I have sensitive skin and a frequently itchy scalp, with noticeable hair loss when shampooing. Within a week or two of using this, my scalp was far less irritated and hair loss was significantly reduced. It also leaves my hair soft and shiny." —Christina Fairman
Get it from Amazon for $42.
30. A tube of impressively pigmented lipstick that combines the hydrating formula of a lip balm with the buildable color of a lip tint so you can get your Hannah Montana on and have the best of both worlds.
Promising review: "I am loath to write a review but this is quite honestly the best lip product I have ever used. Perfectly pigmented, moisturizing, not sticky, and available in a number of shades. Buy this now. You won’t regret it." —Heather B.
Get it from Glossier for $18 (available in nine shades).
31. A super-gentle yet hydrating eye cream to perk up your puffy eyes and fool people into thinking you got a full eight hours of sleep last night. It contains hyaluronic acid for extra moisture and three essential ceramides to protect the delicate skin around your eye.
Promising review: "I've been embarrassed for years about the bags under my eyes, but with two preschoolers at home, stress, and mild insomnia, I didn't see a way out. This is like a little miracle tube. I use it before bed and then in the morning too. I use it even if I didn't wash my face. I've gone from looking like there are bruises under my eyes to looking normal again. I no longer feel the need to use concealer under my eyes on a regular basis. I highly recommend!" —Amber Jaeger
Get it from Amazon for $10.34.
32. A tube of retinol night cream that puts in serious work while you sleep. It's powerful enough to plump and firm your skin, but gentle enough to use it every night. And seriously — retinol is basically a time machine in a bottle.
Promising review: "I cannot believe how well this is working! I've been using it consistently every night with moisturizer for one week and I'm already seeing drastic results to smooth out my cystic acne scars on my cheeks! I'm so excited that I've found something that doesn't break out my acne-prone, eczema-prone, highly sensitive skin." —Emily Hill
Get it from Amazon for $15.99 (also available in a sensitive formula).
33. A bottle of multipurpose face and body oil to help reduce the appearance of pesky scars thanks to a special blend of vitamin A, chamomile, sunflower, lavender, and vitamin E oils. It's developed a bit of cult following, with over 88,000 reviewers raving about it.
Promising review: "I swear by this product. Very effective on discolored skin due to scarring. I had shingles on my face brought about by stress because we were moving. It ravaged the lower right side of my face and I was pretty sure it was going to leave scarring. I bought this and started applying it when I started scabbing and still haven't stopped using it until now. I had my shingles in April and it's August now. Check the 'before' and 'after' pics. It works." —twitch
Get it from Amazon for $8.92+ (available in six sizes).
34. A volcanic stone face roller that went mega-viral on TikTok — and it's not hard to see why. It mops up excess oil in just a few simple swipes so you can quickly get rid of that shiny forehead without the use of wasteful blotting papers.
Promising review: "I am so extremely oily. Have been dealing with my oily skin since I was in high school and still dealing with my oily skin in my mid-thirties. The roller worked better than I could have expected and exceeded my expectations. This is life changing for me!" —Wow
Get it from Amazon for $10.34.
35. A pack of multipurpose dermaplaning razors you can use to shape your eyebrows and remove fine hairs. You can also use it to remove any stubborn peach fuzz so your foundation will glide on more seamlessly than ever.
Promising review: "I used to pay a professional to dermaplane my face once a month to remove the peach fuzz, which makes me look older and makes the makeup application more cumbersome. I searched for years for a home product to use to save money and time. This is the closest I have been able to get to professional dermaplaning in the convenience of my home, on my time/schedule, and at a fraction of the price. Love it!" —SEM1969
Get a three-count from Amazon for $4.99 (also available in a pack of nine).
36. A leave-in conditioning spray with a whopping 10 benefits in one bottle. Just a few spritzes will condition, detangle, provide heat protection, hydrate, smooth, soften, control frizz, boost shine, and strengthen your strands.
Mane Club is a small business specializing in cruelty free, vegan hair products.
Promising review: "I have fine hair that tangles very easily and has little to no volume. This stuff is a dream when it comes to untangling my hair. It is lightweight and does not weigh my hair down. Plus it smells fantastic!" —Caela D.
Get it from Mane Club for NYC for $10.
37. An incredibly popular repairing hair treatment that takes just eight seconds to reverse damage and restore shine. Apply it after shampoo but before conditioner and let the amino acids and "lamellar water technology" work its magic to smooth your hair without weighing it down. It has over 20,000 5-star reviews — and the before and after photos really speak for themselves.
Promising review: "I don’t usually do reviews on products, but for this one I absolutely have to. I have 3c-type hair and struggle with a lot a breakage, unmanageability, and moisture. When my mom mentioned this product to me, I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would have thought this brand would work on my hair ... I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen." —Theressa Hailey
Get it from Amazon for $8.97.
38. A tub of healing ointment, which can basically do everything ever in the history of the world. Try some on your cracked elbows, chapped lips, roughed-up feet, over-washed hands — this magical potion has you covered. You can even dab it on your cheekbones as a highlighter! ✨
Psst: Try it on new tattoos to keep the color from fading while they heal!
Promising review: "Awesome!! I’m on Accutane so I use this for my lips to keep them from getting super chapped and they really help! It’s super moisturizing and I love that it’s in a big tub so I don’t have to keep repurchasing! If you have chapped lips I definitely recommend, it’s super moisturizing and hasn’t caused any breakouts around my lips so far." —M
Get it from Amazon for $13.74.
39. And a talented, brilliant, incredible, amazing, show stopping hair treatment that's constantly on Amazon's bestsellers list. It'll repair damaged strands to help reduce breakage and give you salonworthy results — meaning you can leave the salon prices in 2021.
Promising review: "MAGIC!!!! I swear this stuff is made from unicorns. I was doubtful, given that I have tried the gamut of hair conditioning treatments (yes, yes, I know this is NOT a conditioner, but a bonder) and all I have to say is WOWZA! After some really harsh processing (got my hair from dark dark brown to very very blonde so I could add funky colors (currently pink), my hair more closely resembled hay than it did actual hair and as the weeks went on, the breakage started getting worse. I tried this at my last feeble attempt to salvage my locks after a friend recommended it and I am BLOWN AWAY by the results! It really does work. I won't lie and tell you my hair is back to it's normal state, but it is SIGNIFICANTLY improved. It is smoother, softer, and even has some of the weight back! This was just after one application (I left it in for an hour as the website suggested for my level of damage). I can't wait to see if it gets better with the next application. I am definitely sold." —shel.b.phd.
Get it from Amazon for $28.
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