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1. The founder of Chaos Makeup, Megan Martinez, went from being a homeless teenager to creating an impressive cruelty-free and vegan-friendly makeup brand. Their highlighters and shadows are incredibly pigmented and rich.
2. Reina Rebelde makes the best red lipstick and eyebrow pomade out there, IMHO.
3. Alamar Cosmetics is named after their founder's Cuban "barrio" and all the products are inspired by her Caribbean roots.
4. Necromancy Cosmetica is a Puerto Rican-based makeup brand that makes vegan and cruelty-free matte lipsticks.
5. CAí Para Mi is a makeup brand inspired by the vast diversity found in NYC — one of their brand ambassadors is reggaeton singer, Natti Natasha. I've actually tried their foundation and really like it.
6. Vive Cosmetics was founded by two Latinas who believe great lipstick and an unending cultural pride go hand in hand. They make the best terracotta matte lippie.
7. You're going to need a bag for all that makeup, so keep Anda Pa'l in mind. The brand was founded by a Rita, a Puerto Rican woman who left home and deals with her nostalgia for her Latinx roots but creating these hilarious canvas bags.
8. Brewbles is the brainchild of Austin resident Catheryn Estefania Rodriguez Rangel, a Xilangx/Mexican immigrant, she creates gorgeous and nostalgic bath bombs, pulling inspiration from childhood memories and her cultural roots.
9. Mia del Mar is a beauty brand inspired by Latin heritage and all of the natural beauty secrets that are passed down from generation to generation. They have a mix of great products, from a night cream to a croqueta bag.
10. Biobelle makes my favorite sheet masks. Not only are they super cute, they also make my skin look and feel great. I love using them on planes or when I have friends over for a night in.
11. Alma Aromatherapy if you're looking to take a more ~natural~ approach to beauty, this is the brand you've been looking for. Their moisturizing serum is what's saving my skin this winter.
12. Give some of your holiday spending dollars to Anima Mundi Apothecary, a company dedicated to preserving the indigenous lands and local economies of Central and South America through organic agriculture and wildcrafted goods.
13. Brujita Skincare's products are made with mineral rich earth clays and powders sourced from mercados in Mexico. They source everything from vendors in hopes of bringing awareness to mercado culture in Mexico.
14. Get some amazingly unique and stand out pieces from Valfré, a Latina-owned online shop with so many cool things you won't be able to decide.
15. Hause of Curls is a brand founded by Dominican fashion stylist Sherly Tavarez for Latinas and all women on their natural hair journey. They make T-shirts, hoodies, accessories, and more.
16. Malvicino Swim was founded by Argentine designer, Catherine Malvicino, with a mission to make swimwear comfortable and easy. All of their pieces are sold as separates and are reversible, so you can mix and match as you please.
17. Made in Mayhem is a line of luxury leather goods by Luz Northrup. They make high-quality pieces, from belts to passport holders
18. Bronx Vintage Jeans made the best jean jacket I've ever seen, and every time I wear it, people ask me where I got it. If you are also a Cafe Bustelo fan, this is for you.
19. Juliana Lima is a sustainable brand of beautiful handmade pieces. They design beautiful accessories while helping communities in need in developing countries.
20. Yo Soy AfroLatina is a brand that was born out of lack of representation. They promote the visibility of the Black Diaspora within Latin America and the Caribbeans, while and celebrating our diverse culture.
21. If you're looking for affordable novelty jewelry, then you need to check out Candy's Kloset, where you'll find a ton of adorable pieces to help add a little flavor to any outfit.
22. Scarf Me is a Brazilian brand that makes gorgeous silk scarfs in different styles and designs. Because of their versatility, silk scarves are a closet staple that will never go out of style.
23. KGYN is a brand that represents girl power and encourages women to support other women, one graphic tee at a time.
24. Help them channel their inner chola princess with the pretty AF designs of Bella Doña.
25. Zahira Kelly is writer, speaker, artist, and one of my favorite people to follow on Twitter. She also has a great online store which sell this incredible platano shirt.
26. Check out Pinetration 818, an Etsy shop filled with latino-centric enamel pins — your denim jacket will never be the same.
27. If they love candles and being Latinx AF then they'll need to get their hands on some of the delicious smelling goods at Oh Comadre, a line of hand-poured candles made in some very yummy scents.
28. Sololi Shop is a family-owned online store that specializes in Mexican artisan goods. You can find anything from recycled bags to home decor here.
29. Yiyi Mendoza makes beautiful ceramic objects that will make any space look great. She's inspired by ancient cultures, architecture, and the cosmos her forms are intended to endure as relics of this time.
30. Miscelanea NY is a place where you can find many, many things that celebrate authentic Mexican culture. In their East Village location they sell tortas and antojitos, and on their website they sell everything from candles to caps. I'm currently particularly obsessed with their Millennial Lotería, and ironic take on the classic game.
31. If you're looking for body-positive, inclusive designs then Nalgona Positive Shop is your go-to store for cool T-shirts and inspirational slogans.
32. Find a slew of adorable pieces at Claudia Ramos Designs, where you'll be able to shop a colorful collection of home decor and novelty items.
33. Rizos Curls' founder, Julissa Prado, spent years dreaming of creating a product that worked for all types of curly hair, and now her dream is a reality.
34. MicMas ReMiX's founder creates hair recipes using high quality, all-natural ingredients for coarse and coily tresses. Through their products, they want encourage people to be proud of their hair because there is no such thing as pelo malo.
35. Your little one will stay #blessed and stylish wearing this Hija de tu Madre Virgen de Guadalupe jean jacket. If you're like "I kinda want that jacket for me," you're in luck, they also have it for adults.
36. Fill your library with all of the wonderful stories from Lil' Libros, a series of bilingual children's books with stories of important Latino figures and cultural identifiers.
37. Find adorable, Latin-centric children's clothes at Spanglish Threadz — they're so cute you'll probably want them for yourself.
38. Enjoy the delicious treats of Twisted, uniquely-flavored cotton candy that's totally sweet.
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