CoverGirl's "Easy, Breezy, Beautiful" Has Been Replaced By A New Slogan
This is the biggest change in their 60-year history.
CoverGirl has major news! Remember their catchy slogan "Easy, breezy beautiful, CoverGirl?"
The brand, which has introduced a handful of new ~covergirls~ in the past month, also released a video titled “Made in the Mirror."
But why would CoverGirl get rid of their iconic slogan? Well, it's part of a major rebranding with hopes of changing how we think about makeup. They believe people don't use makeup to keep up with beauty standards anymore, instead, they use it as a tool to express and transform themselves.
CoverGirl says it's also reinventing their packaging, product design, logo, tone, and feel across all communications.
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So, what do you think about their new tagline?
vote votesI love it!!! Good job, CoverGirl.
vote votesNo, change is scary. Also, the new tagline sucks.
vote votesHonestly, and from the bottom of my heart, I don't really care.