"This is in the city of Sedona, located in the center of Arizona, which is famous for its stunning natural beauty — namely, its mountainous landscape of red rock. Because of said landscape, there are rules in place for buildings in Sedona to make sure that no structure intrudes too much on the surrounding natural scenery. When the McDonald’s was built there in 1993, city officials believed that a bright yellow M would do just that. They claimed that gold would clash with the surrounding red rocks, and opted for a more pleasing, soft blue."
—Siex