We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. A bottle of Elizavecca hair treatment with collagen ingredients and protein extracts to help restore over-processed hair. Dull, dry strands are about to go POOF like it's magic.
Reviewers say this works just as good as the higher-priced Olaplex! Simply apply it on wet hair after a shampoo, wait five minutes, and rinse it out. It's designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them!
Check out a TikTok TikTok of the Elizavecca hair treatment in action!
Promising review: "I saw this on TikTok, and in between other comparable products that were four times the price, I decided to bite the bullet and buy this — let me tell you, best decision ever! I shampooed my hair, then heavily massaged this in, from ends to scalp. The carton says 5-20 minutes... But I ended up leaving it in for two days! And after washing it out, my hair was so shiny, bouncy and CURLY! My curl recovery journey has been long, but this has helped restore so much vibrance and shape to my hair. My mom has been stealing it from my bathroom every couple of days, after having similar results on her hair. Going to need to buy a few more to ward her off." —Chisso
Check out our full Elizavecca hair treatment review for more deets!
Get a bottle from Amazon for $7.10.
2. A Cantu curling cream if you need a serious punch of hydration for your waves or curls ASAP! This stuff contains coconut oil, shea butter, almond oil, avocado oil, olive oil, and mango seed butter, so you're about to quench your hair's thirst like never before.
This product works best on wavy and curly hair types. It can be used on both wet and dry hair.
Promising review: "You have to try it! I've been looking for something like this for a long time! I put it in my hair while it's still wet and go to bed with it in. In the morning, I literally don't have to touch my hair… It's already perfect as is! Wow!" —Amazon Customer
Get it from Amazon for $6.29.
3. A conditioning spray by Honest that not only smells like magic in a bottle, but also works wonders for detangling knotty hair. It's made with argan oil, shea butter, and quinoa extract, so you know it's the good stuff.
This product is designed for all hair types!
Promising reviews: "Ok. I’ve tried a plethora of hair detanglers for both of my daughters' type 4c African American hair. I was very skeptical at first being that this is not marketed for such hair, but after seeing a YouTuber's success with it, I decided to give it a shot. I am amazed. I sprayed a little bit on my daughter's washed and dried hair; took the tangles and knots right out!!!!!! With ease. I will now stock up on these. This left her hair moisturized, but not too greasy and smelling great. I’m very impressed!" —Tiffany F.
"This stuff is a holy grail product for me for a reason I wasn’t expecting! I bought this to keep in my beach bag for days out on the boat. My hair is always a tangled mess by the end of the day, so I thought this would help. It definitely helps with tangles, but it also has tamed my frizz so well that I use it every day now! I spray it on right out of the shower and comb through. I have also sprayed it on dry hair on days when I didn’t wash my hair. It’s fantastic!" —Chelsea
Get it from Amazon for $6.99.
4. A deeply hydrating hair mask for rejuvenating dry locks while protecting your hair's natural texture. It contains biotin for healing damaged hair and black castor oil to help smooth and soften.
It's suitable for all hair types, including everything from kinky and curly hair to wavy and straight/thin hair.
Thank God It’s Natural (TGIN) is a small business founded by Chris-Tia Donaldson after she graduated from Harvard Law School, started her first job at a law firm, and wore wigs out of frustration for the lack of hair products for natural hair. TGIN is now sold at a variety of retailers. Chris-Tia was diagnosed with breast cancer in 2015 and until her passing in 2021, used her success to advocate for women experiencing financial difficulties and who are undergoing treatment, to highlight health disparities due to race and socioeconomic factors and help through the TGIN Foundation. You can read more about her empowering story in her book This is Only a Test.
Promising reviews: "I have been natural for almost seven years and have been looking for new hair products since the beginning of this year. I watched some YouTube and this was one of the products found. I absolutely love it! I detangled while the mask was in my hair. I sat under the hair dryer for about 30-45 minutes with a shower cap on and also left it in overnight (accidentally) and when I rinsed it out (in sections with warm water), my hair was super soft! I would definitely buy this product again!" —Patrick Glenn
"3a low porosity magic! I didn’t expect much from this mask, but was pleasantly surprised. I used it as directed after shampooing with a clarifying shampoo and my hair is soft and smooth. It calmed the frizz so much that I didn’t even need a styling product!" —HumanPerson
Get it from Amazon for $16.90.
5. Briogeo's leave-in conditioning spray packed with everything you need to fight frizz and detangle, like rosehip, argan, and coconut oils. Use it on wet OR dry hair and the non-greasy formula will seal the hair cuticle to lock in moisture without leaving any residue behind.
This product is made for straight, wavy, curly, and coily hair types, including those with frizzy, dry, or damaged hair.
Briogeo is a Black woman-owned business.
Promising reviews: "I got this in a subscription box and became obsessed! It's such a good leave-in conditioner spray. It smells really good and makes my hair feel incredibly soft and silky without making it feel oily. Highly recommend!" —Lindsayd5
"I have been using this product a month and my hair doesn't frizz. It gives me good shine and volume and the smell is so good. It feels refreshing and hair stays nice and straight. 👏👏" —Jaybinal
Get it from Briogeo for $12+ (available in two sizes), Amazon for $25, or Sephora for $12+ (available in two sizes).
6. A truly transformative L'Oreal lamellar water rinse-out treatment so you can ~treat~ your hair to next-level softness in a matter of seconds... literally. Lather it on wet lengths, massage for eight seconds, and rinse it out. That's the best magic trick I've ever seen!
Shine in a silicone-free product?! Dreams really do come true. Reviewers with everything from stick straight to 4C curls love this product.
Promising review: "I don’t usually do reviews on products, but for this one I absolutely have to. I have 3c type hair and struggle with a lot of breakage, unmanageability, and moisture. When my mom mentioned this product to me I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would have thought this brand would work on my hair. I have always used ethnic hair products and stayed away from brands such as this one because of the alcohol consumption. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen. Thank you so much!! ♥️" —Theressa Hailey
Get it from Amazon for $9.75.
7. Or!! L'Oreal's Wonder Water in-shower detangler you can also use in just eight seconds, but this formula is designed to give you tangle-free hair with little effort. Apply to wet hair, leave it on for eight seconds, then rinse it out. Voilà!
The detangling formula will work best for long, straight hair, though it will still add shine to thicker hair types as well.
Promising review: "I’m still in disbelief at how well this stuff works! It’s so light/watery, and yet it detangles my knot-prone, very thick hair better than most of the thick hair masks and detangling conditioners. It smells luxurious and is something that I will stockpile forever." —Dana
Get it from Amazon for $8.73.
8. HerStyler's Hair Repair Serum because you should be able to step outside without worrying about the humidity causing your hair to go flat. This lightweight formula uses argan oil, vitamin E, and aloe vera to tame frizz like an absolute charm!
This product is suitable for all hair types, including dry hair.
Promising review: "I have a lot of fine, thin hair and it is prone to frizz with the slightest amount of humidity. I've tried so many serums and oils and none have controlled the frizz...until I tried this one. I have yet to put it through the test of a Midwest spring and summer, but so far, even on rainy winter days, my hair has stayed smooth and frizz-free. I'm extremely impressed with this product and love that my hair looks great even on the second day. It's still smooth, shiny and has volume despite sleeping on it. I would highly recommend this product to anyone with frizz-prone hair." —Marla Rhutasel
Get it from Amazon for $11.99 (also available in packs of two or four).
9. An OGX air-dry leave-in cream when you're aiming for flawlessly tousled waves *without* relying on heat styling tools. Everyone will think you paid a pretty penny at the salon OR that you're a real-life wizard.
According to reviewers, this cream will add a slight bit of volume to thin, fine hair or enhance the waves in those with thick, curly hair.
Promising review: "I'm so grateful that I found this product. My hair is wavy and frizzy. Every once in a great while my waves resemble curls but the frizz is always there. I've only used this product one time so far and I never want to be without it. I put some on after towel drying (no brushing) my hair, and my waves actually resembled curls! It wasn't instant so I was skeptical but after about 15 minutes I caught a glimpse of my hair in the mirror and I was amazed. It looked styled rather than a ratty mess. I slept on it and it still looked great in the morning!!!" —mich0610
Get it from Amazon for $7.97.
10. John Frieda Brilliant Brunette shampoo to keep your glorious brown tresses looking as rich and beautiful as ever. Say goodbye to dull, muted tones and hello to vibrant, shiny shades of brown!
Reviewers with thin, fine hair types seem to have the best results.
Promising review: "I’m genuinely impressed at the power of this little bottle! I have long hair that was getting brassy after my color started fading. I wanted something I could do at home very easily that wouldn’t impart too much of a difference to my natural color. This exceeded all expectations and toned down the brassiness while delivering a rich brunette tone that has lasted through washes. No harsh dye, no staining your hands or your tub, highly recommend!" —joehas1
Get it from Amazon for $11.99.
11. An Eden BodyWorks leave-in conditioner for a surge of moisture thanks to key ingredients like coconut oil and shea butter. It'll help moisturize *and* clump curls together for bouncy definition without ever setting foot in the salon. You'll be totally mystified by the results!
Eden BodyWorks is a Black woman-owned business established in 2004 that specializes in natural products to nurture, restore, and maintain hair. Reviewers with 2A through 4C hair mention it working well for them!
Promising review: "This product is soooo moisturizing! I have type 4b/4c hair with some 4a in the front and I’m low porosity, and my hair loves this product! The consistency is really nice and it smells good too. You don’t need a lot either." —Shanteshia
Get it from Amazon for $9.99.
12. Shea Moisture's frizz-free curl mousse because you should never give up on your mane on account of one bad hair day. Enter this lightweight, magical formula, which will hydrate, control frizz, and add tons of volume.
This product is great for those with thick, wavy, and curly hair types.
Promising reviews: "Love this product! My hair is curly but very fine, so it's hard to find products that won't weigh it down. I have tried gels and creams, but they were too heavy. This product is perfectly lightweight and keeps my curls intact. I live in Florida, and it does a good job against the humidity, too. I used Shea Moisture's Manuka Honey Protein Mask and the Shea Moisture Curl Mousse, and they make a great combo. Love Shea Moisture!!" —Ella
"I’m the kind of person who sticks to the same stuff all the time...but for some reason, I bought this on a whim and am SO glad because on the first day of use, I noticed a significant difference in the frizz control, shine, and curl structure of my hair! I am one of those super in-between hair styles, so it’s fine, thick, and curly/wavy but only looks good with the right product, and THIS IS IT! Already ordered the rest of the products in this line; I was THAT happy with this mousse after one day!!" —C. Marie
Get it from Amazon for $8.03.
13. A well-loved "defunk" spray that might make you wonder if you just stumbled upon some kind of secret sorcery in a bottle. It naturally neutralizes odors and absorbs oils with lavender and rosemary. It's also amazing for soothing itchy scalps and extending the time between washes.
This is great for textured hair, including wavy and curly hair types.
Uncle Funky's Daughter is a Black woman-owned company that was acquired by Renee Morris in 2014. She has used her own 20+-year natural hair journey to expand the natural haircare line.
Promising review: "Smells so good and is not overbearing at all. I've tried a lot on my locks and this is the best I've found in five years!" —Loe55
Get it from Amazon for $12.99.
14. Hair Dance's dry shampoo powder so you can put off the dreaded hair-washing process for *at least* one more day. This'll instantly refresh your hair while also adding volume! Simply sprinkle it in your roots, brush it through, and marvel at the magic you just witnessed.
This product is designed for all hair types!
Promising review: "I love that this is a powder and not a stinky aerosol spray. That also means that this lasts MUCH longer. I use it every other day when I don't wash my hair since I have very oily roots. I've been using it for almost a month and barely any is missing out of the bottle. A little goes a long way." —R.G.
Get it from Amazon for $9.99 (available in two sizes and two scents).
15. An Arctic Fox semi-permanent hair dye for anyone who's been longing to try out a bold new color but is too scared to take the leap...until now! It's made without peroxide and ammonia, so you don't have to damage your locks just to change up your look.
It works best on pre-lightened hair, but many reviewers say it also provides an impressive tint on dark hair as well!
Promising review: "Love it! The product smells fantastic and is easy to apply. I have fairly long hair and one bottle was more than enough. I had previously bayalaged my hair about six months ago and the color took very well to the highlights we put in. It came out darker where my natural brown is and much brighter (pinkish burgundy) where it was previously bleached." —Rebecca
Get it from Amazon for $12.99+ (available in two sizes and 32 colors).
16. Or Kristin Ess Rose Gold Temporary Tint because committing to one color is hard for some people, okay?! This allows you to experiment without fully committing to the rose gold life before you're ready. Just wash your hair, spritz it with the tint, then rinse after two minutes. It lasts for up to three shampoos!
Check out this TikTok of the Kristin Ess Rose Gold Temporary Tint.
Promising review: "I absolutely love this stuff. There's no commitment and no staining the hair. It is literally a put-in-and-wash-out product. I have platinum-blonde hair and there was no tint of pink left behind or anything. I love this stuff! It's gives you rose-gold pink hair, so beautiful." —Lee
Get it from Amazon for $11.10.
17. Lottabody's super fluffy mousse when you're in desperate need of a lightweight formula that lets you air-dry your hair without a care in the world. It's made to tame frizz, define curls, and create soft wraps with minimal effort on your part.
This works on all hair types, from fine, straight hair types to thick, curly hair types.
Promising review: "I have permed hair with 3b curls, and this is the best mousse I have found! It does not leave my hair sticky or stiff, it’s very moisturizing, and the foam is a great consistency. The scent is light and pleasant, and this is my new go-to for both freshly washed hair or the day after re-boost. So glad I found this!" —Tonii
Get it from Amazon for $3.98.
18. Marc Anthony's Grow Long leave-in conditioner spray if you've been struggling to grow your hair out and need a lil' help. This spray contains biotin, caffeine, and ginseng, so it might as well be a magical energy drink for your scalp.
It's suitable for all hair types, including thin, straight hair and thick, curly hair.
Promising reviews: "So I used this for the first time last night, my hair still feels soft today which is not normal for me. I'm African American 4C hair which I normally would have to moisturize twice a day, but just once with this Marc Anthony seems to be enough. I used it on dry hair by the way. I'll use when I wash my hair to see the difference....Ok, so two weeks later, I'm definitely seeing less breakage. Hard to tell growth when you have kinky hair but my hair smells so amazing, and it's not fragile as before." —Ankia
"I have been using this set for about two weeks now, and I have noticed thickening of my hair and growth around my ears. My hair normally takes forever to grow. So seeing any kind of growth at all in two weeks to me is a miracle. It also smells wonderful and makes my hair feel amazingly soft!!" —Robin Counts
Get it from Amazon for $7.67.
19. A Moroccanoil treatment to tame flyaways, boost moisture, and better manage frizz. It'll also add much-needed shine to straight hair types and promote definition to curly, coily hair types. It might seem like witchcraft, but I promise it's the real deal!
This formula is made with argan oil and linseed seed extract, which can be used on both damp and dry hair! It's suitable for all hair types, including medium and thick, straight, wavy, curly, and coily.
Promising reviews: "My holy grail hair oil. I have shoulder-length 2a hair and like to let it air dry, especially in the summer, and this product is the difference between a frizzy mess of flyaways and neat, defined, shiny, and healthy-looking beach waves. It's the best, and it smells so good without being overpowering. I've even gotten my husband hooked on it." —Peebles9
"Great for [curly-haired people]. I really like this product. I have 3b/3c type hair and my hair needs a large amount when it comes to this specific type of oil (argan). I find that with other oils my hair needs less amount to achieve the desired look. It's good, it makes my curls feel protected and locked in moisture for at least four to five days before having to reapply some hydration...When I blow out my hair, I use this afterward for some shine and sealing. It works great. Pricey but it's worth it." —cyanide87
Get it from Amazon for $17.10 or Sephora for $18+ (available in three sizes).
20. A bottle of anti-dandruff shampoo so you can keep your hair free of those pesky flakes that love to ruin your day. Simply apply it to wet hair and lather it up real good before rinsing thoroughly.
This is made for all hair types, including thin and thick hair. You can use it every three to four days for up to eight weeks or as directed by a doctor. From there on, it can be used as needed to control dandruff.
Promising review: "This stuff is absolutely amazing. I was one step away from going to the dermatologist. I had severe dandruff that was so bad I could shake my head and it would come off. With just a few uses per week, I got rid of all of my flakes. My scalp also stopped burning from dryness. My hair has never been healthier." —Moo Moo
Get it from Amazon for $13.29.
21. A best-selling argan oil hair mask that's a dream come true for reviving damaged hair and enhancing shine. Silky-smooth locks are just around the corner!
It's made for all hair types, including thin, fine hair, thick, wavy hair, curly hair, and coily hair. Apply it to freshly shampooed hair and leave it in for up to seven minutes before washing it out.
Promising reviews: "I have natural 4c hair and this product was amazing. I did not think it would because of the texture, but once it was saturated in my hair, my hair became more healthy. I had less breakage and my hair seemed to stay more moisturized during the week. I use this mask once a week." —adrain tucker
"My hair is very thin and curly. The ends are damaged from heat and color, causing my hair to look even more unruly. I do oil treatments once a week and only wash my hair two to three times a week but NOTHING has made my hair feel like this product does. There is an immediate difference as soon as this product touches my hair. It leaves my hair feeling so silky, even after I rinse it out and dry my hair." —Melissa
Get it from Amazon for $12.95.
22. Orlando Pita Play's Atmos-Shield Hair Protectant Spray because the best way to maintain healthy tresses is to prevent damage before it starts! It combats frizz and locks in moisture while protecting hair from humidity, heat, and pollution. Yep, this stuff will make you believe in magic.
This product works best on dull hair, fine hair, color-treated hair, and frizz-prone hair. For optimal results, spray lightly on towel-dried hair before heat styling or air drying. It can also be applied to dry hair before using a curling iron or straightening iron.
Promising reviews: "Favorite heat protectant spray. I received this item in a sample box. When I ran out, I had to order it. A little pricey but one of the best heat protectant sprays I’ve tried and leaves my hair feeling soft and smooth. Also, curls last for two days." —Mary Ann Garcia
"If you have frizzy hair or damaged hair or any kind of hair, this stuff is amazing. I have wavy hair that is a pain to straighten. I use this stuff to get it straight and it never lets me down. Highly recommend and it smells so good!" —Niki Maria
Get it from Amazon for $24.96.
Reviews have been edited for length and/or clarity.