Xbox Your Balls (Testicular Cancer Ads)

Duty calls, boys. Put down that controller, and play with yourself.

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New ballsy (sorry) campaign for Liga Contra el Cancer (League Against Cancer), via Peru.

I kinda like it! The visuals draw you in, you read the lines, message delivered. That's about all you can hope for from an awareness campaign.

Note: the language is a little clunky because the ads are translated for publicity purposes.

Ad agency: Y&R Peru.