Xbox Your Balls (Testicular Cancer Ads)
Duty calls, boys. Put down that controller, and play with yourself.
New ballsy (sorry) campaign for Liga Contra el Cancer (League Against Cancer), via Peru.
I kinda like it! The visuals draw you in, you read the lines, message delivered. That's about all you can hope for from an awareness campaign.
Note: the language is a little clunky because the ads are translated for publicity purposes.
Ad agency: Y&R Peru.