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    8 "What Were They Thinking?" Ads


    1. From the ground up...underage skirts! Via one the world's largest airplane manufacturers (at the time, 1960).

    2. The last place, Triscuits?

    3. Well, if he's a mule, the drugs might be up his ass.


    4. Your WHAT?

    5. Why would they positon the bottles like that?

    6. Big Sugar, ladies and gentlemen. The copy: "There's a useful psychological effect, too. The good natural sweetness of sugar is like a little reward that promotes a sense of satisfaction and well-being."

    7. The ellipsis doesn't really help. 1965 ad.

    8. The wonderful pun skills of Kenneth Cole.

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