I had hope last month when Axe released their entertaining “Susan Glenn” spot starring Kiefer Suthurland.
Finally, the brand was choosing to overestimate the intelligence of the consumer, while still including hot babes for the idiots. I was actually looking forward to the next ad in the campaign.
Silly me. We’re back to blatant, sexist, stupidity.
Notice the “hero” in the “Hot Put” video: Noodle arms, sunken chest.
And, a construction worker wearing Axe on the job?
That mix of smells would be an olfactory delight.
Though: the spots are slightly better than this one starring big disembodied boobs.
Ad agency: BBH NYC.
- Donald Trump broke with decades of US policy by speaking with the president of Taiwan Friday, a move that could anger China.
- A jury failed to reach a verdict Friday in the case of Michael Slager, a former South Carolina officer charged in the fatal shooting of Walter Scott.
- The CEO of Zenefits plans to step down after 10 months on the job. A legal mess nearly sank the company this year.
- A UFC fighter is asking people to crush apples with their bare hands 💪