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Toilet Paper Ad Features Puppy Sniffing Smelly Human Asses

It's via Australia for Cottonelle with the new "gripple" effect—for a new "level of clean."

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Whoa whoa whoa. This concept is so so wrong, right? Dogs (and cats) LOVE the smell of shitty-smelling asses. That's all I have to say, because I can not get past the untruthiness of this spot.

OK, I will say one more thing, quoting the great Redd Foxx: WASH YOUR ASS.

Ad agency: JWT, Sydney.