This Is A Father's Day Ad

    They don't make them — ads or dads — like they used to.

    Via the UK, via the 1970s.

    I apologise to modern folk who don't have the time to read all that FUCKING COPY.

    Here's the short version: It's not snarky. It's not "clever." It's not "interactive." It's not a stunt. It's not tweet of a Facebook image found on Instagram.

    It's a piece of communication.

    Happy Father's Day, Dad.

    Dad.