These Prostitute Posters Aren't What They Seem

At first glance, they just look like sexy street art.

Prostitution is legal in Argentina.

But it is basically unregulated and unprotected.

So recently, a national sex workers union launched a sly street art campaign in Buenos Aires.

Around the corner from the sexy fantasy image was the reality, and a startling statistic.

Copy translation: "86% of sex workers are mothers. We need a law to regulate our work."

AMMAR is Argentina's Sex Workers Association.

See all the full images below.

An excellent idea, and a sure award-winner at Cannes later this month (or next year).

Ad agency: Ogilvy & Mather, Buenos Aires.