These Prostitute Posters Aren't What They Seem

At first glance, they just look like sexy street art.

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Prostitution is legal in Argentina.

But it is basically unregulated and unprotected.

So recently, a national sex workers union launched a sly street art campaign in Buenos Aires.

Around the corner from the sexy fantasy image was the reality, and a startling statistic.

Copy translation: "86% of sex workers are mothers. We need a law to regulate our work."

AMMAR is Argentina's Sex Workers Association.

See all the full images below.

An excellent idea, and a sure award-winner at Cannes later this month (or next year).

Ad agency: Ogilvy & Mather, Buenos Aires.