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    The Science Of Sexuality

    Presented via three new ads in the wonderful, ongoing Science World "Now You Know" campaign.


    Vancouver's Science World continues with the best museum ad effort currently running, this time promoting their new exhibition, "The Science of Sexuality."

    The "Ejaculation" execution is the best: simple, smart advertising.

    The birth control layout is the weak third ad of the campaign.

    Previously: here's some of their brilliant outdoor advertising from past years.

    Ad agency: Rethink, Canada.