So much of advertising these days is empty visuals, pointless digital flash and dash, “sound and fury, signifying nothing,” as Shakespeare wrote.
Back in 1970, copywriter Mike Coughlan, from the London ad agency Cramer Saatchi, wrote this ad (art directed by John Hegarty). He just took sterile copy from a government hygiene leaflet, made it conversational, and added the last line.
Keep writing, copywriters. You will always be needed.
Via this post by art director Craig Lovelidge.
- President Trump addressed the Conservative Political Action Conference, or CPAC, where he lashed out at the media and defended his agenda.
- The White House strongly denies reports that Chief of Staff Reince Priebus urged the FBI to undermine stories linking Trump to Russia.
- Kim Jong Nam, the half-brother of North Korea's leader, was killed with a chemical weapon last week at an airport in Malaysia.
- Caitlyn Jenner told President Trump his administration's rollback of protections for transgender kids was a "disaster" 😳