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The Portrayal Of Overweight People In Advertising

It's not often done with respect.

1. Vespa, New Zealand

2. My Body Gym, Indonesia.

3. Marilia Light Dairy Products, Brazil.

4. Coopers Light Lager, Singapore.

5. Sportsplausch Wider Bikes, Switzerland.

6. Gold's Gym, Costa Rica.

7. VIP Medicum, an Estonian beauty clinic.

View this video on YouTube

To hawk their suspect procedures, VIP paraded around zaftig and skinny look-a-likes in identical clothing to show "overweight" women the Utopian possibilities—a live, walking, smiling version of the type of Before/After ad you've seen forever in the back of women's magazines.

8. Obesity League of Belgium.

9. Gold's Gym, Costa Rica.

10. Del Mar Medical Spa, Bucharest, Romania.

11. National Obesity Forum, UK.

12. OxyGo Gym, Norway.

13. Weight Watchers, Germany.

14. German Olympics Sports Confederation.

15. Pilates With Gerda, in Istanbul, Turkey.

16. Northern Bariatric Surgery Institute, Peckville, PA.

17. Interbest Outdoor, The Netherlands.

18. Fit Light Yogurt, Brazil.