But, why not just shoot actual kids who've crashed their Big Wheels? Makes more sense, right? OK, it would probably be against advertising standards laws, but let them sort that out.
I couldn't find any good photos, but I screen-captured a couple of moments from videos.
If these were nice clear photos timed better, they would make a good campaign for the product. You blew it, Dentsu, Brazil.
Because I know many of you are also sick fucks, here's the two videos the stills are from: one and two.