Bocce ball is mostly played by the olds. The basic object is to try to get your big balls as close as possible to the small ball.
As you can probably surmise, Obut is claiming that their big shiny metal balls will make you a better bocce ball player. So good, that insects will be measuring how close you big Obut ball is to the little ball with tiny sticks. (What are the ants holding? A piece of celery?)
OK, you can all go back to stupid Skyrim.
Ad agency: Y&R Paris.