The Montreal Gazette printed the above photo of Luka Magnotta, the man-eating porn star, along with a story about the manhunt. Labatt, stupidly, demanded that the paper remove the photo from its website.
What next happened is a page out of the book of Social Media Don’ts.
A twitter hashtag, #newlabattcampaign, exploded.
Labatt has since withdrawn their request. Too late.
Some of Labatt’s new taglines below.
11. AND, THIS IS THE WINNER!
- Italy is today observing a national day of mourning for the victims of Wednesday's earthquake. The death toll has climbed to 284.
- Donald Trump's campaign chief Stephen Bannon said "he doesn't like Jews," according to his ex-wife.
- Federal health officials have called for nationwide testing of all blood donations for the Zika virus.