The Montreal Gazette printed the above photo of Luka Magnotta, the man-eating porn star, along with a story about the manhunt. Labatt, stupidly, demanded that the paper remove the photo from its website.
What next happened is a page out of the book of Social Media Don’ts.
A twitter hashtag, #newlabattcampaign, exploded.
Labatt has since withdrawn their request. Too late.
Some of Labatt’s new taglines below.
11. AND, THIS IS THE WINNER!
- It's the third day of the Democratic National Convention. Here's where things stand 🇺🇸
- An Australian teen who was subjected to detention abuse has written a letter thanking the public for its support.
- John Hinckley Jr., who tried to kill President Reagan in 1981, will be freed from a psychiatric hospital, a judge ruled.