The Montreal Gazette printed the above photo of Luka Magnotta, the man-eating porn star, along with a story about the manhunt. Labatt, stupidly, demanded that the paper remove the photo from its website.
What next happened is a page out of the book of Social Media Don’ts.
A twitter hashtag, #newlabattcampaign, exploded.
Labatt has since withdrawn their request. Too late.
Some of Labatt’s new taglines below.
11. AND, THIS IS THE WINNER!
- At least 10 people, including the gunman, are dead after a shooting at a mall in Munich, Germany.
- Hillary Clinton has picked Virginia Sen. Tim Kaine as her running mate. He was considered a favorite for the ticket.
- Employees at a textile factory that made Trump shirts report dangerous, abusive conditions — harsh even for Honduras.