The Montreal Gazette printed the above photo of Luka Magnotta, the man-eating porn star, along with a story about the manhunt. Labatt, stupidly, demanded that the paper remove the photo from its website.
What next happened is a page out of the book of Social Media Don’ts.
A twitter hashtag, #newlabattcampaign, exploded.
Labatt has since withdrawn their request. Too late.
Some of Labatt’s new taglines below.
11. AND, THIS IS THE WINNER!
- French authorities have begun moving thousands of migrants and refugees from the makeshift "Jungle" camp in Calais.
- Inside WikiLeaks: A former employee shares what he learned about Julian Assange (including his beef with Hillary Clinton).
- One week into the fight to take back Mosul, expectations for quick success have clashed with the reality of a bloody struggle ahead.
- An NFL player paid tribute to Harambe, the gorilla who died at a Cincinnati zoo, on his cleats.