The Montreal Gazette printed the above photo of Luka Magnotta, the man-eating porn star, along with a story about the manhunt. Labatt, stupidly, demanded that the paper remove the photo from its website.
What next happened is a page out of the book of Social Media Don’ts.
A twitter hashtag, #newlabattcampaign, exploded.
Labatt has since withdrawn their request. Too late.
Some of Labatt’s new taglines below.
11. AND, THIS IS THE WINNER!
- The men who attacked Istanbul's main airport on Tuesday, killing 44 people, were from Russia, Uzbekistan, and Kyrgyzstan.
- Adnan Syed, whose murder conviction was a subject of the "Serial" podcast, is getting a new trial.
- Tesla's Autopilot system is under investigation after it was linked to the first known self-driving car death in the U.S.