The Montreal Gazette printed the above photo of Luka Magnotta, the man-eating porn star, along with a story about the manhunt. Labatt, stupidly, demanded that the paper remove the photo from its website.
What next happened is a page out of the book of Social Media Don’ts.
A twitter hashtag, #newlabattcampaign, exploded.
Labatt has since withdrawn their request. Too late.
Some of Labatt’s new taglines below.
11. AND, THIS IS THE WINNER!
- Jury deadlocked in trial of Michael Slager, former South Carolina police officer charged with murder in fatal shooting of Walter Scott.
- The US Commission on Civil Rights will visit the campsite where people have protested the Dakota Access Pipeline for months.
- Donald Trump and his supporters have filed lawsuits to stop Jill Stein's vote recount in Michigan, Pennsylvania, and Wisconsin.
- Mall of America, the largest mall in the country, is hosting its first ever black Santa 🎅🏿