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The Best Of The Tasteless Tui's Billboards

The Kiwi beer brand has pissed off everybody from women to parents to Christians to Americans.

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1.

The billboard headlines are answered by their tagline, "Yeah Right."

The billboard headlines are answered by their tagline, "Yeah Right."

2.

the male/female dynamic is a frequent target.

the male/female dynamic is a frequent target.

3.

Lanced.

Lanced.

4.

5.

Christmas is a popular target, both Santa and Jesus.Parents protested this childish, crude board.

Christmas is a popular target, both Santa and Jesus.

Parents protested this childish, crude board.

6.

7.

8.

9.

Mechanics.

Mechanics.

10.

Lying Tech fuckers.

Lying Tech fuckers.

11.

KIm Dotcom and his wife were not please.

KIm Dotcom and his wife were not please.

12.

Feminists have oft protested their adverts.

Feminists have oft protested their adverts.

13.

14.

Hits the drunk male demo right in the nuts.

Hits the drunk male demo right in the nuts.

15.

Hitting the Japanese whaling industry.

Hitting the Japanese whaling industry.

16.

Right in the Bald Eagle.Put up after the failure to find WMDs in Iraq.

Right in the Bald Eagle.

Put up after the failure to find WMDs in Iraq.

The campaign, which has been running for years, is far from the best beer advertising around. But Tui is able to stay fresh in New Zealanders' minds by changing out the messages frequently on the same layout — an ad plan that costs very little in production money. All Billboards selected from a large set emailed to me by my New Zealand correspondent.

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