The Best Of The Tasteless Tui's Billboards
The Kiwi beer brand has pissed off everybody from women to parents to Christians to Americans.
The campaign, which has been running for years, is far from the best beer advertising around. But Tui is able to stay fresh in New Zealanders' minds by changing out the messages frequently on the same layout — an ad plan that costs very little in production money. All Billboards selected from a large set emailed to me by my New Zealand correspondent.