This campaign, via Brazil, is from late last Summer.
But it just started showing up all over the Internet last week.
The ads do what great print ads are supposed to do:
Stop you, draw you in, and then deliver an “aha” moment.
Time to break out old Orson Welles again.
This campaign will clean up at the Cannes Advertising Festival in June.
One nit: Why only pick on men in the ads?
Ad agency: Y&R, Brazil.
Two more ads below Orson.
BONUS: the strangest dental floss ad ever (same brand), via Chile.
- Luke Aikins just became the first skydiver to successfully jump out of a plane without a parachute 🌎💪
- Bernie Sanders' former press secretary says she experienced repeated incidents of blatant racism while on the campaign trail.
- Sixteen people died after a hot air balloon caught fire and crashed in Texas Saturday.