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Subway's Garbage Kids Ad Fail

Via Puerto Rico. Translation: "Feed Them Better." There's also a Subway-branded garbage truck kid where the rear loader is his big mouth.

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Let's go to the ad agency press note!

"In order to dramatize the bad eating habits in children, we designed child-shaped trash cans and placed them in shopping malls and food courts across 10 cities. (They) were also placed in parks, schools, and high-traffic streets. A child-shaped garbage truck also drove across 55 cities in Puerto Rico."

How I read this ambient stunt:

"Subway is garbage. Feed Them Better."

Ad agency: DDB Latina.

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