Just released Friday.
The awkward headline is probably because the ad was translated from Spanish for publicity purposes. But the idiocy of the idea translates just fine. In case you don’t get the ad, the visual shows a young Osama bin Laden (according to the agency) throwing a plane at blocks meant to represent the World Trade Center. The dental floss is grabbing the plane before the problem “grows up.”
The ad agency is Avance WWP.
Equate is a Walmart brand.
Quite possibly could be a spec ad that never ran, released by the agency to try to win awards. But if so, the agency is taking a big stupid chance doing it with a such a major brand.
Anyway: Could we stop — please — will the exploitation of the 9/11 massacre to sell products (more examples)?
- The death toll from Italy's earthquake rose to 247 people amid efforts to dig out residents still trapped in rubble.
- Brexit leader Nigel Farage drew parallels between British citizens' vote to leave the European Union and some Americans' support for Trump.
- WhatsApp will start sharing your account info with Facebook. You can decline the new policy, but must opt into it first 📲😵