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So, Ads Directly On Eyes Are A Thing

A creepy thing. But one recent campaign is actually very smart.

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This is a new Brazilian campaign for the Itau Cafe and their extra strong coffee. Extra strong, so you can stay awake and watch your neighbor undress.

Well, that's a specious reason to buy, but OK.

Two more ads below.



Hey now, here's a smart eye lid campaign.

It's via the Thai Health Promotion Foundation warning against driving sleepy. The campaign won a Bronze Lion at the Asian Cannes ad festival. The visuals draw you in and hit you with that bing! creative moment that is sorely lacking in most of today's advertising.

The illustrations could be much better, and clearer too.