I wish this cause was more of a priority in America, where the illiteracy rate is about 14% (I suspect that figure is low) — but 21% of adults read at below a 5th grade level and 19% of high school graduates can’t read at all (disgraceful).
A real concern is: Are these nicely art-directed ads too smart? Will most people skip right over them in publications? I wish I had the media schedule of the campaign. Maybe it’s online only.
Note: the ads have been translated to English for worldwide publicity purposes.
Ad agency: DDB Paris.
- The death toll from Italy's earthquake rose to 247 people amid efforts to dig out residents still trapped in rubble.
- Brexit leader Nigel Farage drew parallels between British citizens' vote to leave the European Union and some Americans' support for Trump.
- US Soccer suspended Hope Solo for 6 months after she called Sweden's team "cowards" during the Rio Olympics ❌⚽️