I wish this cause was more of a priority in America, where the illiteracy rate is about 14% (I suspect that figure is low) — but 21% of adults read at below a 5th grade level and 19% of high school graduates can’t read at all (disgraceful).
A real concern is: Are these nicely art-directed ads too smart? Will most people skip right over them in publications? I wish I had the media schedule of the campaign. Maybe it’s online only.
Note: the ads have been translated to English for worldwide publicity purposes.
Ad agency: DDB Paris.
- Hillary Clinton has officially accepted the Democratic party's presidential nomination with some fiery words for Donald Trump 🇺🇸
- A federal court struck down North Carolina's voting restrictions, ruling they intentionally made it harder for black people to vote.
- Four people in Florida are likely the first to contract the Zika virus from mosquitos in the US, the state's governor says.