I wish this cause was more of a priority in America, where the illiteracy rate is about 14% (I suspect that figure is low) — but 21% of adults read at below a 5th grade level and 19% of high school graduates can’t read at all (disgraceful).
A real concern is: Are these nicely art-directed ads too smart? Will most people skip right over them in publications? I wish I had the media schedule of the campaign. Maybe it’s online only.
Note: the ads have been translated to English for worldwide publicity purposes.
Ad agency: DDB Paris.
- Trump's home and golf club near Washington, DC have security cameras inside and out, monitored from New York, insiders say.
- Donald Trump alleged Alicia Machado of being in a sex tape, calling her "disgusting, but he's appeared in a softcore porn.
- Seven bee species have officially been listed as endangered in the US. Losing them could have a devastating effect on the ecosystem.