I wish this cause was more of a priority in America, where the illiteracy rate is about 14% (I suspect that figure is low) — but 21% of adults read at below a 5th grade level and 19% of high school graduates can’t read at all (disgraceful).
A real concern is: Are these nicely art-directed ads too smart? Will most people skip right over them in publications? I wish I had the media schedule of the campaign. Maybe it’s online only.
Note: the ads have been translated to English for worldwide publicity purposes.
Ad agency: DDB Paris.
- Over two dozen people were injured after a truck crashed into a crowd at a Mardi Gras parade, New Orleans police said.
- President Trump said he will skip the White House correspondents' dinner. On Friday, he called the media "the enemy of the people."
- Moderate to severe coral bleaching continues to affect the Great Barrier Reef almost a year after the worst bleaching crisis in history.
- Here's the beef: Rapper Remy Ma dragged Nicki Minaj in a new diss track, and she fired back with a Beyoncé endorsement 😱