I wish this cause was more of a priority in America, where the illiteracy rate is about 14% (I suspect that figure is low) — but 21% of adults read at below a 5th grade level and 19% of high school graduates can’t read at all (disgraceful).
A real concern is: Are these nicely art-directed ads too smart? Will most people skip right over them in publications? I wish I had the media schedule of the campaign. Maybe it’s online only.
Note: the ads have been translated to English for worldwide publicity purposes.
Ad agency: DDB Paris.
- Immigrants are worried two government memos are laying the groundwork for the deportation force Trump promised on the campaign trail.
- A US federal judge ruled that Texas can't cut Planned Parenthood out of its Medicaid program.
- The UK Supreme Court ruled that it's legal for the government to keep couples apart because of their income.
- Yalla! You can now download a new Arab emoji keyboard that includes a belly dancer, Oman Chips, and more 👏