I wish this cause was more of a priority in America, where the illiteracy rate is about 14% (I suspect that figure is low) — but 21% of adults read at below a 5th grade level and 19% of high school graduates can’t read at all (disgraceful).
A real concern is: Are these nicely art-directed ads too smart? Will most people skip right over them in publications? I wish I had the media schedule of the campaign. Maybe it’s online only.
Note: the ads have been translated to English for worldwide publicity purposes.
Ad agency: DDB Paris.
- Turkey has become a magnet for violence. The country has suffered 434 terror attacks in the last year.
- Since Britain's vote to leave the EU, a series of xenophobic attacks against minority groups in public and online has stunned the country.
- Ready for the U.S. presidential election in November? It's #TurnUpToVote week at BuzzFeed and you can register here 🇺🇸