a "cheeky" shot.
The outdoor poster ads are part of a new summer Virgin Holidays UK campaign tagged "Unleash Your Mojo."
Mind you, I have no real problem with the above richly retouched photo.
She has a fantastic derriere.
But, I think to offer some balance, the male version, below, should feature a little cock bulge, yes? Right, ladies and gay men?
Ad agency: M&C Saatchi, London.
Related: Virgin Airlines introduces new in-flight sexual harassment "flirting" service.