Senior Sutra, baby! Oh, I'm sorry, are you uncomfortable watching this? Wait til you get as old as me, punk. Are you as flexible as they are?
Anyway, did you know the STD rate among Sunshine State Seniors has risen over 70% in the last five years? That adds up to a lot of elderly erections lasting longer than four hours.
Said DDB Chief Creative Officer Matt Eastwood about the spot:
“It was important for us that our creative response felt empowering to the 55, 60, 65+ demographic. Whether the younger generation likes it or not, our grandparents are having sex. We wanted to make a sexy ad that maintains a level of tastefulness and encourages seniors to enjoy their sex lives –safely.”
Ad agency: DDB NYC.