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    Posted on May 23, 2012

    Scumbag Steve To Star In Ad Campaign Via Pepsi (Updated)

    The Internet—and the world—can end any time, fine by me.

    Steve (Blake Boston) will be the linchpin of a new campaign celebrating the partnership between Pepsi’s Brisk iced tea brand and image-sharing service, Imgur, says Agency Spy.

    This not-funny image will be featured on social sites and Imgur galleries.

    His 15 minutes of fame are in full force. Hopefully(?), it doesn't end up with him dead, in a gutter, his trademark scumbag hat nearby with his own feces smeared on it.

    Ad agency: Mekanism

    Update: the agency contacted me to say this is just a "one-off" ad for Brisk. The succeeding images/memes in the campaign will not feature Scumbag Steve.

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