Scumbag Steve To Star In Ad Campaign Via Pepsi (Updated)

The Internet—and the world—can end any time, fine by me.

Steve (Blake Boston) will be the linchpin of a new campaign celebrating the partnership between Pepsi’s Brisk iced tea brand and image-sharing service, Imgur, says Agency Spy.

This not-funny image will be featured on social sites and Imgur galleries.

His 15 minutes of fame are in full force. Hopefully(?), it doesn't end up with him dead, in a gutter, his trademark scumbag hat nearby with his own feces smeared on it.

Ad agency: Mekanism

Update: the agency contacted me to say this is just a "one-off" ad for Brisk. The succeeding images/memes in the campaign will not feature Scumbag Steve.