This Dior Homme "Unceonsored" video ad has, as of this posting, 3.5 million views in less than three days.
And the reviews have been glowing:
ABC News — "steamy"
USA Today — "sexy"
Huffington Post — "well worth the wait"
MTV — "hot"
Here's my review words: "staggeringly unoriginal" "stultifyingly boring"
It looks and feels exactly like a hundred black & white fashion "film" ads I've seen in the last ten years, one recent example: Calvin Klein's Rooney Mara ad.
The Dior video, which co-stars French model Camille Rowe, is directed by Romain Gavras, the son of a great movie maker.
That's just the beginning of the cliche parade.