Robert Pattinson Stinks Up The Screen For Dior

Finally, a love story worse than Twilight.

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This Dior Homme "Unceonsored" video ad has, as of this posting, 3.5 million views in less than three days.

And the reviews have been glowing:

ABC News — "steamy"

USA Today — "sexy"

Huffington Post — "well worth the wait"

MTV — "hot"

Here's my review words: "staggeringly unoriginal" "stultifyingly boring"

It looks and feels exactly like a hundred black & white fashion "film" ads I've seen in the last ten years, one recent example: Calvin Klein's Rooney Mara ad.

The Dior video, which co-stars French model Camille Rowe, is directed by Romain Gavras, the son of a great movie maker.

That's just the beginning of the cliche parade.