Push This Button To Add Drama

The TNT Channel launched today in Belgium, with the push of a button in a small Flemish town where nothing happens…


This type of staged ad drama is now far from original (see the TicTac bad breath flash mob from last week), but it’s still a decent production. You got a fistfight, a gunfight, misplaced football players and, inexplicably, a babe in lingerie on a ninja bike.

And yes, everybody’s an actor, including the button pushers and onlookers, who’re probably all employees of TNT and their ad agency and some of their relatives.

The music was fiercely heavy-handed.

If you know the ad agency, please comment.

update: the agency is Duval Guillaume.

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