Photoshop Abuse Of The Female Body In Advertising

You know fashion photo editors do it. Well, ad creative directors do it more, and more abusively. 11 ads.

1.

2010 ad for Istanbul’s Beymen Blender — a fashion concept store, a la Colette in Paris.
Damien Hirst should sue them. Ad agency: Rafineri.

2.

The Spider-Women of Turkey.
2010 ads for Vog stockings by TBWA Istanbul.
Uh, where are the model’s back feet?

3.

2008 Cannes Lion-winning ads for Coopers Light Lager via Singapore. Get the concept? They’re saying that since it’s light beer, it will only give you partial beer goggles, guys.
The campaign ultimately was revealed to be a total scam.
Whatever. The ad team at JWT Singapore (all-male) really digitally carved these women up.

4.

“Lean meat with a crusty top” is the headline of these 2010 Aussie ads for Mrs. Mac’s meat pies.
Campaign by Perth agency Marketforce.

5.

The leggggggggggggggggggggy ladies of Buenos Aires.
Disco is a chain of supermarkets in the Argentinian capital.
Second ad below.

6.
7.

Infamously horrible 2008 statutory rape ads, via Milwaukee.

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