Photoshop Abuse Of The Female Body In Advertising

You know fashion photo editors do it. Well, ad creative directors do it more, and more abusively. 11 ads.

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2008 Cannes Lion-winning ads for Coopers Light Lager via Singapore. Get the concept? They're saying that since it's light beer, it will only give you partial beer goggles, guys.

The campaign ultimately was revealed to be a total scam.

Whatever. The ad team at JWT Singapore (all-male) really digitally carved these women up.