Not The Smartest Luxury Magazine Campaign Right Now

What with the riots in Sweden, Turkey, the Middle East, etc.

Black Card (apparently not associated with Visa’s Black Card) is a high-end luxury lifestyle magazine out of Brazil.

These are new print ads for the magazine, the first advertising the title has even done, that I can find.

Apparently, the Black Card editors and their ad agency, São Paulo’s Dim & Canzian, don’t follow world events — or they do follow them, and have chosen to be horribly, inappropriately ironic with their advertising.

The RevoLuxury. This is the brand face you want?

Here’s the accompanying TV spot.

Check out more articles on BuzzFeed.com!

 
  Your Reaction?
  REACT WITH GIF
 

    Starting soon, you'll only be able to post a comment on BuzzFeed using a Facebook account or via our app. If you have questions or thoughts, email us here.

    Contributions

    Hot Buzz

    Brie Larson Congratulated Emma Stone In The Cutest Way After Her Oscar Win

    oscars

    The "In Memoriam" Segment Of The Oscars Featured A Photo Of Someone Who Is Alive

    oscars
    Now Buzzing