From the ad agency press note:
“We came up with a very simple idea with postcards offering customers of other coffee shops a chance to “upgrade” their takeaway coffee cup to an iconic Starbucks coffee cup.
We were able to get our postcards into fashion and book stores very close to our competitors’ coffee shops. Plus, we offered them direct to customers as they left with a takeaway coffee…”
Starbucks first entered the Russian market in 2007, in Moscow.
Ad agency: BBDO, Moscow
- Six people died and more than 60 were injured in a spree of gun violence in Chicago over Memorial Day weekend.
- After announcing he had raised $5.6 million for veterans organizations, Donald Trump blasted reporters for asking critical questions about the money.
- The show "The Biggest Loser" is under investigation following a report that its contestants were given drugs to aid weight loss.