Powerful, brutally honest new campaign via Vietnam by Ogilvy & Mather.
Too often with these types of pro bono PSA efforts, the ad agency’s aim is to win, not donations or awareness, but awards. So the ads end up being wildly creative but probably ineffective.
Which is why these ads deserve attention: straight to the point headlines, backed up by researched copy. WARNING: the copy is even more brutal.
4. Two past female foeticide ads via India.
- Hidden from public view, there's a parallel legal universe that empowers corporations to bend countries to their will, an investigation reveals.
- Mexican music legend Juan Gabriel has died at 66. The singer was known for his mariachi tunes and ballads on love and heartbreak.
- Britney, Beyoncé, and a secret committee: 16 things you never knew about the MTV VMAs (on tonight at 9 ET) 🎵📺