Powerful, brutally honest new campaign via Vietnam by Ogilvy & Mather.
Too often with these types of pro bono PSA efforts, the ad agency’s aim is to win, not donations or awareness, but awards. So the ads end up being wildly creative but probably ineffective.
Which is why these ads deserve attention: straight to the point headlines, backed up by researched copy. WARNING: the copy is even more brutal.
4. Two past female foeticide ads via India.
- U.S. presidential candidate Ted Cruz ended his campaign after losing Indiana's primary to Donald Trump. Bernie Sanders won on the Democratic side.
- A massive wildfire is threatening the capital of Canada's oil sands industry, and tens of thousands of people have been ordered to evacuate.
- Prime Minister David Cameron has bowed to pressure for the UK to accept more unaccompanied child refugees.