Man Tries To Commit Suicide In New Hyundai Commercial (UPDATED)

A dark new ad, via Germany.

The spot is for the Hyundai ix35 with 100% water emissions.

As Adland points out, this “clean emissions” failed suicide idea has been done before, back in 2002 by Citroen — who at least did it with some humor. See that spot here.

I’ve emailed the agency to get confirmation that this is a client-approved ad.

Ad agency: INNOCEAN Europe, Frankfurt, Germany.

UPDATE (April 25th): Hyundai now says the ad “wasn’t meant to go out.”

Check out more articles on BuzzFeed.com!

 
  Your Reaction?
  REACT WITH GIF
 

    Contributions

    Hot Buzz

    24 British Tattoo Artists You’ll Want To Get Inked By Immediately

    People Are Celebrating Diverse Relationships With The Hashtag #PoCInLove

    Now Buzzing