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    Posted on Apr 18, 2013

    Man Tries To Commit Suicide In New Hyundai Commercial (UPDATED)

    A dark new ad, via Germany.

    View this video on YouTube

    The spot is for the Hyundai ix35 with 100% water emissions.

    As Adland points out, this "clean emissions" failed suicide idea has been done before, back in 2002 by Citroen — who at least did it with some humor. See that spot here.

    I've emailed the agency to get confirmation that this is a client-approved ad.

    Ad agency: INNOCEAN Europe, Frankfurt, Germany.

    UPDATE (April 25th): Hyundai now says the ad "wasn't meant to go out."

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