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Mad Men-isms

So, which character's "tagline" is your tagline?

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Everything You Say Is An Ad For Yourself™

In the ad industry, whenever you present a new campaign to a client or a prospective client — whether it's 1960 or 2013 — you close the dog & pony show with the campaign's tagline, slogan, motto, kicker, etc.

AMC created a Facebook page of Mad Men Mottoes, which presents the major characters' more memorable catch-phrases as title boards — exactly how a creative director would (or at least should) present a product's new tagline.

I've got my one favorite picked out that best reflects my beliefs (It's a Roger Sterling).

So, take a look. I've only included what I think are the strongest slogans for each character. If you want to see them all, go to Mad Men Motto.

As an ex-copywriter, I'm very disappointed AMC hasn't done this for brash copywriter Michael Ginsberg. He's certainly rattled off some doozies.

Next, rockstar creative Peggy Olson.

Joan Holloway (Harris), who skyrocketed from office manager to partner.

Now partner Pete Campbell, who hasn't said too many life-affirming phrases.

Betty Francis, who became much more than Don's ex-wife last season.

Bert Cooper, the Japanese culture-obessed senior ad guy.

Finally, Megan Draper, who might have been the firm's best creative, if she hadn't gone into acting.

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