Life Is Hard

A series of photo-illustrations by Romanian artist Andrew Lakatusu.

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You want to dismiss the series, because it's so damn stupidly simple.

But, I with my ad background, can't help but like the simplicity.

I like simplicity. In life, as in ads.

But, life is hard.

Googling Lakatusu turns up almost nothing.

But I love these.

See a couple more of them here.