CP+B, formerly known as one of the best creative ad agencies in the world, has whiffed badly several times in the last couple of years with new campaigns.
But their work for Kraft has been superb. The spots are so simple, so smart. The writing is spot-on, and the kid casting is perfect.
And the commercials serve as reminder to all the new age digital gurus out there that ideas—not bells and fucking whistles—are what wins.
Two more spots below, including one featuring the great Seymour Cassel.
- Oops: "Moonlight" won Best Picture at the Oscars, but they accidentally gave it to "La La Land" first 😳⁉️
- Philip Bilden, the businessman nominated by President Trump to be Secretary of the Navy, has withdrawn himself from consideration.
- Actor Bill Paxton has died at 61. He starred in classic films including "Twister," "Titanic," "Big Love," and "Aliens."
- The Nokia brick phone is making a comeback — it's been reimagined with a colored screen, but the game Snake hasn't gone anywhere 🐍📲