CP+B, formerly known as one of the best creative ad agencies in the world, has whiffed badly several times in the last couple of years with new campaigns.
But their work for Kraft has been superb. The spots are so simple, so smart. The writing is spot-on, and the kid casting is perfect.
And the commercials serve as reminder to all the new age digital gurus out there that ideas—not bells and fucking whistles—are what wins.
Two more spots below, including one featuring the great Seymour Cassel.
- "It was a wick": Artists, friends, and survivors describe what it was like inside the Oakland warehouse party fire that left at least 9 dead.
- After deciding to end her request for a statewide recount in Pennsylvania, Jill Stein announced she plans to take the issue to federal court Monday.
- Thousands holding flags gathered in Cuba Saturday night to remember the life of Fidel Castro. His burial is set to take place on Sunday.
- "Saturday Night Live" spoofed Donald Trump retweeting weird people, just like the real president-elect 📱😂