CP+B, formerly known as one of the best creative ad agencies in the world, has whiffed badly several times in the last couple of years with new campaigns.
But their work for Kraft has been superb. The spots are so simple, so smart. The writing is spot-on, and the kid casting is perfect.
And the commercials serve as reminder to all the new age digital gurus out there that ideas—not bells and fucking whistles—are what wins.
Two more spots below, including one featuring the great Seymour Cassel.
- The Clinton campaign is trying to stop television stations from running a pro-Trump ad featuring Michelle Obama.
- A group of UK Uber drivers have won the right to minimum wage and holiday pay in a landmark tribunal ruling 🚘
- A federal jury cleared the leaders of an Oregon standoff. The militia group took over a wildlife refuge last January.
- RIP — Vine says it's discontinuing its mobile app, effectively ending the 6-second video service 💀