CP+B, formerly known as one of the best creative ad agencies in the world, has whiffed badly several times in the last couple of years with new campaigns.
But their work for Kraft has been superb. The spots are so simple, so smart. The writing is spot-on, and the kid casting is perfect.
And the commercials serve as reminder to all the new age digital gurus out there that ideas—not bells and fucking whistles—are what wins.
Two more spots below, including one featuring the great Seymour Cassel.
- Politics in France were redrawn Sunday as pro-EU Macron and far-right Le Pen advanced to a runoff in the country's presidential election 🇫🇷
- US Attorney General Jeff Sessions said Sunday that DREAMers, like "everyone that enters the country unlawfully," are "subject to deportation."
- North Korea has arrested a third American citizen amid a dramatic escalation in tensions with the United States.
- Drag queens, puppies, and Lisa Rinna — BuzzFeed News got a behind the scenes look of "Watch What Happens Live."