CP+B, formerly known as one of the best creative ad agencies in the world, has whiffed badly several times in the last couple of years with new campaigns.
But their work for Kraft has been superb. The spots are so simple, so smart. The writing is spot-on, and the kid casting is perfect.
And the commercials serve as reminder to all the new age digital gurus out there that ideas—not bells and fucking whistles—are what wins.
Two more spots below, including one featuring the great Seymour Cassel.
- Nope, President Donald Trump will not release his tax returns after an IRS audit, the White House says, despite pledging to do so.
- President Donald Trump has commented on yesterday's massive Women's Marches asking, "why didn't these people vote?"
- Kellyanne Conway says White House press sec. Sean Spicer didn't lie about crowd size at Trump's inauguration. He gave "alternative facts."
- Aziz Ansari has made history as the first South Asian to host 'SNL.' In his monologue, he called Trump "the Chris Brown of politics."