CP+B, formerly known as one of the best creative ad agencies in the world, has whiffed badly several times in the last couple of years with new campaigns.
But their work for Kraft has been superb. The spots are so simple, so smart. The writing is spot-on, and the kid casting is perfect.
And the commercials serve as reminder to all the new age digital gurus out there that ideas—not bells and fucking whistles—are what wins.
Two more spots below, including one featuring the great Seymour Cassel.
- Four people died in what officials are calling a terror attack after a car drove into pedestrians near Parliament in London. A suspect was also killed by police.
- Rep. Adam Schiff said there's "more than circumstantial evidence" that President Trump's campaign colluded with Russia during the election.
- Donald Trump said he feels "somewhat" vindicated after the Republican intelligence chairman in the House claimed Trump's team was surveilled.
- As if it wasn't easy enough to buy someone coffee, you'll now be able to send Starbucks gift cards via text on Apple's iMessage ☕️📲