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    Jean-Claude Van Damme Making Snow Angels...

    ...while "singing" "Take My Breath Away."

    It's the latest TV spot in Coors Light's Van Damme campaign in the UK.
    It pales in comparison to the best beer ad of the year, but it's still better than the shit we're subjected to here in the states (Really, Ice Cube?).
    I really like the "boom-boom"s. Nice touch.

    Ad agency: VCCP, London.