The 20-second commercial shown on YouTube and on Bangkok’s trains in December and January is entitled “Luem Aeb” (“Forget to Keep Hidden”).
In it, you hear the transgender woman’s voice get very deep when she sees a sale sign, and then you see the apparently clueless man’s reaction. Finally, the man runs away scared as the woman carries off some heavy furniture.
According to Reuters, A marketing official at Ikea Thailand said it had talked with the Thai Transgender Alliance in response to its Jan. 9 complaint. In the letter, the group says the ad is “negative and stereotypical,” adding:
“The MTF transgender/transwomen character is openly mocked as being ‘deceitful’ … The transgender content of the advertisement is negative and stereotypical in nature, perpetuating misunderstanding transgenderism as human sexuality for ‘deceitful and deviant lifestyle.’”
Also, guy’s old enough to be her father.
“Ikea has spoken to the group over the telephone and the conversation went very smoothly. We are now drafting a letter in response,” the official said.
Last year, Ikea received worldwide flak for Photoshopping all the women out of its Saudi Arabian catalog.
- More than 100 people are reportedly injured after a commuter train crashed into a New Jersey Transit station in Hoboken on Thursday morning.
- Fans of Donald Trump say Bill Clinton's past indiscretions are fair game at the next debate.
- Asos workers at the heart of its global retail empire say they're being treated like machines to deliver fast fashion.