The story was broken earlier today by the Swedish edition of the Metro.
IKEA’s new Saudi Arabia catalog looks the same as other editions of the publication, except for the complete absence of women. Sometimes, just the women were airbrushed out. Other places, all the people were deleted. One photo of five women dining was removed altogether. Even an image of Audrey Hepburn was edited out.
“As a producer of the catalog, we regret the current situation,” Ylva Magnusson, spokeswoman for IKEA Group, which runs 298 of 337 IKEA stores world-wide, said. “We should have reacted and realized that excluding women from the Saudi Arabian version of the catalog is in conflict with the IKEA Group values.”
More catalog images below.