Uh, a man with a lot of pet rats? A man who Photoshops rats on pics of girls?
Visual metaphor ads can be really tricky. They can turn a serious issue into a chuckle.
This campaign is via the United Way of Milwaukee. Here's the Baby Can Wait (Baby?) website.
Second ad below. Keep your daughter away from the boa house.
I guess the ads are a smidge better than the organization's previous creepy statutory rape ads, which featured young girls with digitally enhanced chests.
Ad agency: Serve, Milwaukee.