If You Eat Shark Fin Soup, You Deserve To Be Buried Alive At Sea

Bloody shark fin sundials were set-up in city squares in South Africa to alert people to how many sharks are killed per hour—70-100 million per year.

Video available at: http://vimeo.com/40707842.

Sorry, I am not an ad reviewer on this post.

Contrary to what Sarah Palin thinks, these beautiful predators are 400 million years old. But rich, well-fed human predators, particularly along the Pacific Rim, would rather give up their ecosystem than their shark fin soup.

The South African office of worldwide ad agency TBWA, acting on behalf of the Endangered Wildlife Trust, constructed and erected these bloody fin sundials in a few cities.

Creatively, I’m not crazy about the effort; it’s not dramatic or interesting enough to go viral on the Web.

But hopefully, every little thing helps. Watch the video. Watch the fin-less shark get kicked back in the water to die. Go give money.

theinspirationroom.com

Check out more articles on BuzzFeed.com!

 
  Your Reaction?
  REACT WITH GIF
 

    Starting soon, you'll only be able to post a comment on BuzzFeed using a Facebook account or via our app. If you have questions or thoughts, email us here.

    Contributions

    Hot Buzz

    Hold Onto Your Butts! Jeff Goldblum Is Returning To Jurassic Park

    Tom Perez Is OK With Getting Booed

    Now Buzzing