I don’t have a problem with the lifeguard “boom”-celebrating (that’s what he’s doing with his hands) the waitresses’ hooters. It is a HOOters spot.
But, making fun of old ladies and their asses?
The good owl/bad owl scenario is so tired. As is the “I just threw up in my beak” line.
Just pathetic. Amazingly pathetic, actually.
The ad agency press release:
This new campaign, via (Atlanta ad agency) Fitzgerald+Co, directed by Jody Hill (noted director of HBO’s Eastbound & Down) and edited by Arcade Edit’s Geoff Hounsell, features Hooters consumers’ inner Hooters dialogue.
In “Lifeguard”, two hand puppets, the Devil and Angel Owls, resplendent in the orange and white Hooters colors, debate the merits of a prospective guest’s inner dialogue on whether he should go to Hooters and what he should order when he gets there.
And this is what Hill had to say:
“How we approached (this) was kind of like what we do on Eastbound & Down. You start with the script. That’s kind of your blueprint for the structure. And then you add on a joke or two, and pretty soon you just start improv-ing off that. That’s where you get those kind of magic moments that you can’t really write.”
Yep. Pure fucking magic.
- Donald Trump broke with decades of US policy by speaking with the president of Taiwan Friday, a move that could anger China.
- A jury failed to reach a verdict Friday in the case of Michael Slager, a former South Carolina officer charged in the fatal shooting of Walter Scott.
- The US Commission on Civil Rights will visit the campsite where people have protested the Dakota Access Pipeline for months.
- A UFC fighter is asking people to crash apples with their bare hands 🍎💪