Here Are The Best Beer Ads Of The Year
Cannes Gold Lion-winning campaign via Australia.
So, here's my take on these nicely cast ads:
You have a clear choice, married males: slink home, and lose some more of your manly identity, or man-up and stay out and get more shtfaced with your mates.
And there's a nice secondary message here that the campaign is sending over the shoulder of married men to single dudes—keep drinking and keep puking and keep high-fiving and and don't EVER enter this world of married hell.
Ad agency: Clemenger BBDO, Melbourne.