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    Heart-Wrenching, Facebook-Blasting Crisis Relief Ads

    The campaign, via Singapore, just won a Gold Lion at Cannes.

    "Liking Isn't Helping"

    That's the headline for these gut-punch ads for Crisis Relief Singapore. The copy: "Be a volunteer. Change a life."

    The ad agency used real press photos, and then expertly Photoshopped in the "thumbs up" hands.

    I've seen a lot of this type of PSA campaign over the years, but these ads really inspire action.

    Words are meaningless. "Likes" even more so.

    Ad agency: Publicis, Singapore.

    Two more ads below.