Title: “WAR” — mother and dying child.
2. “Liking Isn’t Helping”
That’s the headline for these gut-punch ads for Crisis Relief Singapore. The copy: “Be a volunteer. Change a life.”
The ad agency used real press photos, and then expertly Photoshopped in the “thumbs up” hands.
I’ve seen a lot of this type of PSA campaign over the years, but these ads really inspire action.
Words are meaningless. “Likes” even more so.
Ad agency: Publicis, Singapore.
Two more ads below.
- At least 10 people, including the gunman, are dead after a shooting at a mall in Munich, Germany.
- Hillary Clinton has picked Virginia Sen. Tim Kaine as her running mate. He was considered a favorite for the ticket.
- Employees at a textile factory that made Trump shirts report dangerous, abusive conditions — harsh even for Honduras.