Title: “WAR” — mother and dying child.
2. “Liking Isn’t Helping”
That’s the headline for these gut-punch ads for Crisis Relief Singapore. The copy: “Be a volunteer. Change a life.”
The ad agency used real press photos, and then expertly Photoshopped in the “thumbs up” hands.
I’ve seen a lot of this type of PSA campaign over the years, but these ads really inspire action.
Words are meaningless. “Likes” even more so.
Ad agency: Publicis, Singapore.
Two more ads below.
- Donald Trump says he's making a last-minute trip to Mexico on Wednesday before his speech on immigration policy.
- US officials are trying to confirm whether a senior ISIS leader, reportedly serving as the group's leader in Syria, was killed in an airstrike.
- Chris Brown has been released on a $250,000 bail after being arrested for assault with a deadly weapon after allegedly threatening a model at his home.