"Liking Isn't Helping"
That's the headline for these gut-punch ads for Crisis Relief Singapore. The copy: "Be a volunteer. Change a life."
The ad agency used real press photos, and then expertly Photoshopped in the "thumbs up" hands.
I've seen a lot of this type of PSA campaign over the years, but these ads really inspire action.
Words are meaningless. "Likes" even more so.
Ad agency: Publicis, Singapore.
Two more ads below.