From the BlinkBox press note:
BlinkBox, the VOD service offered by British retailer Tesco, offers Internet users series episodes soon after their release. To promote the arrival of the third season of Game of Thrones, the service installed a giant dragon skull on an English beach. The installation is inspired by the scene where Arya Stark discovers the dragon skull in the dungeons of Kings Landing.
The impressive skull is up on what is know as Jurassic Coast (because fossil pieces are often found there) in Dorset. It is smartly branded with flags stuck in nearby sand castles. Very nice unconventional advertising.
Behind the scenes video below.
- Chaos erupted at a protest outside a Trump rally in Southern California on Thursday night.
- A 23-year-old asylum-seeker who set himself on fire at an Australian immigration detention center on Wednesday has died.
- And do you know what happened in the news this week? Take our quiz 💯