First World Problems Read By Third World Kids

From Haiti. It's a new TV commercial for Water Is Life.

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Does turning an ironic meme into a serious PSA work?

I'm on the fence here, a place I never sit.

I want it to work. Badly.

And the First World Problems the ad agency collected are good ones.

It's a great concept.

I just think the commercial is missing something that keeps it from being classic.

More humor, more seriousness, a different setting?

I'm probably wrong.

What do you think?

Ad agency: DDB NYC.