Finally, A Car Ad Worth Watching

More than any other category, auto advertising is nearly 100% awful. But, Mercedes-Benz just released an instant award-winner.

Mercedes is of course known for their quality engineering. So, their engineers are quite familiar with the phenomenon called “head tracking.” Another name for it is “dead reckoning.” You can read about it here (link has a chicken video).

Athletes try to do this while hitting a baseball, tennis ball, golf ball, etc. How many times have heard a coach or trainer say “keep your head still.”

For you kids, the song — which is perfect for the ad — is “Upside Down” by Diana Ross.

The concept has been used before in advertising. See the below Fuji spot. This is not a big deal, it’s not like it was a new physics concept. Plus the Mercedes spot is much better.

Mercedes’ German ad agency is Jung von Matt, and their American agency is Merkley & Partners. I’m unsure who’s responsible for this gem. If you know, comment. UPDATE: It’s by Jung von Matt.

Postscript: Pointless PETA protest to come…

3. Fuji used the same concept back in February to sell a camera with “triple image stabilizer.”

Check out more articles on BuzzFeed.com!

 
  Your Reaction?
  REACT WITH GIF
 

    Starting soon, you'll only be able to post a comment on BuzzFeed using a Facebook account or via our app. If you have questions or thoughts, email us here.

    Contributions

    Hot Buzz

    What Do You Always Eat When You’re Hungover?

    collection

    This 44-Year-Long Study Looked At The Links Between Cancer And Birth Control

    Now Buzzing