Not the best Photoshop work either.
I give FoxP2 (the Cape Town ad agency) credit for trying a different approach. A different, disgusting, hypocritical approach. Hypocritical because the fourth ad in the campaign could very well be a dairy farmer spitting out his own product, considering how badly cows are mistreated on many farms.
Plus, the logger and the whaler are just working at their jobs. Their bosses' bosses are the "bad" ones.
This campaign is all kinds of wrong.