Controversial Israeli Cell Phone Ad From 2009

As the Gaza crisis explodes, take a look back at this spot by Israel's largest cellular provider that used the West Bank wall as a lighthearted centerpiece.

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Copy translation at the end of the spot:

"After all, what are we all after? Just a little fun."

Cellcom, whose main target in the ad was young Israeli soldiers, was widely lambasted for the spot, as summed up in The Guardian.

Ad agency: McCann Tel Aviv.