Copy translation at the end of the spot:
“After all, what are we all after? Just a little fun.”
Cellcom, whose main target in the ad was young Israeli soldiers, was widely lambasted for the spot, as summed up in The Guardian.
Ad agency: McCann Tel Aviv.
- The gunman who killed at least 10 people at a Munich, Germany mall on Friday was an 18-year-old "obsessed" with mass shootings, police said.