The A.C.Camargo Cancer Center in São Paulo, is a client of the Brazilian office of worldwide ad agency JWT. Warner Bros. is also a client of JWT. Out of these business arrangements, a truly inspiring idea was created.From the ad agency press note:
JWT even worked with Warner Bros. to produce a special series of comic books in which the Batman, Superman, Wonder Woman and the Green Lantern go through experiences similar to those of kids with cancer, and recover their strength, thanks to the Superformula.
Covers for intravenous bags were constructed based on characters from the Justice League, creating…a child-friendly version of the treatment. Co-developed with doctors, the covers are easy to sterilize and handle and meet all hospital hygiene standards.
(The) experience went far beyond the covers by also providing a new look to the entire Children’s Ward: the game room was turned into the Hall of Justice, corridors and doors were decorated in the same theme, and the exterior acquired an exclusive entrance for these little heroes.
As any good cancer doctor will tell you, the most important step in fighting the disease is believing in a cure.
This three-way collaboration is one of the best branding ideas I’ve ever seen.
See the video below.
- Thousands have made it to the Women's March on Washington to stand up for women's rights and protest Donald Trump.
- Crowds for the Women's March in Washington, DC, are turning out to be much larger than for the inauguration so far.
- People are participating in the Women's March today all the way in Antarctica, surrounded by penguins ❄️
- "We shall overcomb." People across America are getting creative and making some pretty epic signs for the Women's March.